CHICKENPIE.Slingshot Global
Logo, brand identity and website design for Slingshot Global, bringing a dedicated-team service into focus through a distinctive visual identity and clear service hierarchy.
- Client
- Slingshot Global Inc.
- Year
- 2026
- Discipline
- Web design & development
- Services
- Brand identity / Logo design / Web design / B2B / Professional services
The brief
Make a broad business-service offer easy to understand and give Slingshot Global a distinctive identity that carries consistently into its website.
The approach
Designed the logo, brand identity and website together, pairing a custom directional wordmark with a clear visual hierarchy, two service pillars and a focused call-booking invitation.
The result
- Custom logo and brand identity.
- Live branded website.
- Clear revenue and operations service hierarchy.
- Consistent visual language from identity to website.
A closer look
3 images / Click to enlargeBehind the work
The identity
The logo turns the name into a bold custom wordmark. An angled arrow treatment in the opening S brings a sense of aim and movement, while a coral dot adds a sharp accent. The smaller “global inc.” descriptor gives the name room to lead.
Across the website, oversized typography, warm light surfaces and dark ink create a strong editorial rhythm. Coral accents draw attention to key details. The same visual language carries from the identity into navigation, page sections and calls to action.
The result is a brand with enough character to be remembered and enough restraint to let the message lead.
The website
The website puts the offer into two clear areas: revenue support and operations support. This gives visitors an immediate way to connect the service to the work they need help with.
The page then moves from the offer to how the team operates, relevant business problems and a client example. Those sections give prospective customers context before the invitation to book a call.
The design supports that sequence with a clear type hierarchy, space between ideas and recurring visual cues. Each section has a job: explain the offer, add context or make the next step easy to find.
One brand, from mark to screen
This project brings identity and website design together around the same purpose: help people understand the business, recognise the brand and take the next step.
Have a business that needs a clearer identity and website? Tell Chickenpie what you are building.
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