CHICKENPIE.Sabonitas
A complete brand identity and web presence for Sabonitas - an artisanal soap company crafting homemade organic soap bars with natural ingredients. The brand embodies a philosophy of simplicity, effectiveness, and environmental kindness.
- Client
- Sabonitas
- Year
- 2024
- Discipline
- Branding & identity
- Services
- branding / logo design / web design / packaging / natural skincare / organic / soap / sustainable
The brief
Sabonitas needed a cohesive brand identity that would communicate their commitment to natural, handmade skincare while standing out in a crowded artisanal soap market. The challenge was to create a visual system that felt organic and premium, emphasizing both the tactile quality of their products and their earth-friendly ethos.
The approach
We developed a comprehensive brand identity centered around the tagline 'Born from a love of nature.' The design system uses a sophisticated palette of deep forest green and warm cream tones, complemented by soft blush accents. Typography balances elegance with approachability, while botanical imagery reinforces the natural ingredient story. The packaging design highlights texture and function - each product clearly communicates its ingredients and benefits while feeling luxurious to hold.
The result
- Complete logo and visual identity system
- Responsive website design and development
- Product packaging for soap bar line including 'Aloe You Vera Much'
- Business card and stationery suite
- Social media templates and content strategy
- Brand guidelines ensuring consistency across touchpoints
A closer look
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