Par for the Course: When Golf Went Viral

Golf was once the gatekeep of the wealthy—exclusive country clubs, expensive equipment, centuries of "proper form." But then TikTok happened. Suddenly, every backyard became a golf course, every phone became a broadcast studio, and millions of Gen-Z and millennial creators decided golf was actually pretty fun when nobody was watching.

The social media golf boom isn't just reshaping who plays the sport—it's reshaping the sport itself. Brands are chasing influencers. Courses are marketing to younger audiences. Fashion-forward gear is flying off shelves. And accessibility? At an all-time high. You don't need a membership or a handicap to participate; you just need enthusiasm and a phone.

Chester and Henrietta have embraced their role as unlikely golf content creators—imperfect swings, failed trick shots, and all. Because that's what makes it authentic. Golf isn't exclusive anymore. It's for everyone.